For campground owners who seek to take great campgrounds to new heights.

OUR
WORK
WORK
Case Study:
Opportunity: Professionalize campground by implementing LLA Operating System while maintaining strong culture of hospitality and loyalty from existing customer base

Outcome: Successfully implemented LLA Operating System, recognized for outstanding customer service, and achieved double-digit revenue growth
Buckeye Lake KOA
50-year old campground
250+ pads including 19 cabins
Turned over from mom-and-pop management
Before LLA Operating System:
Digital Marketing
Operating Processes & Checklists
Recruiting / Hiring / Training Processes
Clear definition of roles for on-site team members
Clear scorecards to monitor team's success
Streamlined accounting processes
Modernized store
and merchandising
Implementation
of LLA Operating System
Team:
Setting:
Numbers:
Marketing:
Implemented recruiting, hiring and training processes for on-site team
Established position accountability agreements with on-site management
Introduced digital scheduling software to more effectively manage hours/payroll
Incorporated workflow processes and checklists to ensure standardization of daily operations
Completed full renovation and remerchandising of on site store
Upgraded wireless internet system
Paint and gravel improvements throughout property
Commenced Google Ads, Facebook Ads, social media, email marketing, and SEO strategy to increase campground's awareness with desired clientele
Added specialized programming utilizing existing infrastructure to increase campground attendance during shoulder-season
Developed annual budget and proforma
Added inventory management systems
Introduced weekly accounting packages
Streamlined bill payments and established corporate accounts with major vendors
Created clear scorecards to monitor team's success
:
Implementation Schedule (Year 1)
Phase
Team
Numbers
Marketing
Setting
Months 1-3
Months 4-6
Months 7-9
Months 10-12
• Orientation of mission / values
• Position / accountability agreements
• Software implementation
• Setup accounts / systems
• Develop annual budget
• Introduce on-site processes
• Implement scorecards
• Commence PPC / SEO / social strategy
• Identify Cap-Ex priorities
• Create maintenance / inventory replacement schedules
• Continued recruiting / training
• Review performance scorecards on ongoing basis
• Review and refine revenue and expense inputs as new information is gathered
• Review, revise, repeat...
• Develop plan to address deferred maintenance
• Commence store renovation planning
• Continued recruiting / training
• Continued...
• Review, revise, repeat ...
• Commence direct mail marketing initiative
• Execution of maintenance plan
• Commence and finish store renovation
• Upgrade Wi-Fi system
• Continued recruiting / training
• Continued...
• Review, revise, repeat...
• Execution of maintenance plan
• Continue planning for future projects
Phase
Months 1-3
Months 4-6
Months 7-9
Months 10-12
Team
• Orientation of mission / values
• Position / accountability agreements
• Software implementation
• Continued recruiting / training
• Continued recruiting / training
• Continued recruiting / training
Numbers
• Setup accounts / systems
• Develop annual budget
• Introduce on-site processes
• Implement scorecards
• Review performance scorecards on ongoing basis
• Review and refine revenue and expense inputs as new information is gathered
• Continued...
• Continued...
Marketing
• Commence PPC / SEO / social strategy
• Review, revise, repeat...
• Review, revise, repeat ...
• Commence direct mail marketing initiative
• Review, revise, repeat...
Setting
• Identify Cap-Ex priorities
• Create maintenance / inventory replacement schedules
• Develop plan to address deferred maintenance
• Commence store renovation planning
• Execution of maintenance plan
• Commence and finish store renovation
• Upgrade Wi-Fi system
• Execution of maintenance plan
• Continue planning for future projects
LLA Results
& Impact:
639% ROI on Facebook Ad Spend
Campground recognized by leading national RV organization for providing exceptional customer service to guests
Segmented and analyzed guest data allowed for targeted guest marketing efforts
Total revenue & $PCN (how much guests spend while on-site per night) increased 12.6% and 5.9% vs. the prior year
Firewood sales increased 11.2% vs the prior year
Online recommendations (by previous guests) increased 56.7% vs. the prior year
Shoulder-season revenue increased 9.4% vs. the prior year due to specialized programming
+12.6%
+3.6%
+5.9%
Income
Camper Nights
$PCN
See What They're Saying:
"This was our first time tent camping and wow was I impressed!! We went on a Saturday and they had so many activities!! Mini golf, pedal cars, a pool, shuffle board, giant chess and checkers, a jumping pillow and more! Best of all the staff was so helpful and the manager made sure we were comfortable and having fun."

"There are lots of workers on site to help you if you need it and security patrolling so I felt super safe. We will definitely do this again! Very well maintained facilities and very clean! We were here over a weekend and in to the following week. It was packed over the weekend, but everyone was very friendly and even helped my husband back in the RV in the dark."

"The manager was absolutely amazing. She is what is definitely going to make us come back. They have a great breakfast in the morning and the camp is so clean I couldn't believe it. This is definitely the best campground we have ever been to and we will be back."
Toby O'Rourke
CEO, Kampgrounds of America

"LLA and KOA has been a winning partnership. They are professional, strategic and have a good operational mindset that has built profitable campgrounds and added value to our system."
Company Overview & Capabilities:
With offices in New York City and Manhattan, Montana, LLA Hospitality is a leading provider of outdoor and experiential hospitality management services nationwide. LLA Hospitality was created by the partners of Land Lease America, the award-winning multi-unit campground owner founded by graduates of Cornell University's School of Hotel Administration, and alumni of finance, real estate development and hospitality firms including Goldman Sachs, Tishman, and HFZ Capital Group. LLA Hospitality co-founders, Cody and Josh, are both passionate about delivering great hospitality, camping, and being in the outdoors. Josh and Cody have significant experience acquiring, re-positioning, and managing operationally complex and niche real estate assets, including a national portfolio of award-winning campgrounds.
We are on a mission to be the most hospitable company in the world.
Where should we go together next?