2. We Focus On the "Why", Not the "What"
Take these two job descriptions. Same role. Different companies.
- "The Front Desk job is responsible for checking in guests, taking reservations, responding to emails, answering phones, selling firewood, and dealing with all guest related issues."
- "Members of the Guest Services team are driven to surprise and delight campers at every turn. We've never met a stranger who didn't quickly become a friend. We love to help our guests find what they need, even when they didn't know they were looking for it. And boy are we good at doing that. Guest Services team members are responsible for WOW'ing our guests during registration, at the front desk, while escorting, when selling firewood and store products, and during all other guest-facing interactions. Want to spend your days making other people smile? We'd love to meet you."
One of these job descriptions focuses on the "what"… dealing with all guest related issues. The other focuses on the "why"… delivering happiness. If you had to guess, which do you think is more likely to attract a candidate who is seeking a job with purpose? Which candidate do you think will be a better fit for our team?